Supreme’s FW 2024 Box Logo Hooded Sweatshirt arrived in eight colorways. The supsupsup release record dates the US/EU launch to December 12 at $168, with Asia following on December 14. Stone and Navy use the familiar red box; Black and Dark Orange bring the box closer to the fabric around it.
That tonal idea was already decades old. Christie’s catalogued a Grey on Grey hoodie dated 2003 and a Red on Red example dated 2013. Dukes Archive separately records a Navy tonal hoodie from 2014. These are documented earlier examples, not a claim that any one of them was the first tonal box logo.
The 2024 range also included Multicolor: a red front, brown sleeves, navy hood and green back. Compared with a tonal version, it changes the entire garment rather than simply the relationship between the box and the chest.
The pictures distinguish FW24 product views from the earlier Navy hoodie dated to 2014 by Dukes Archive. Stone is documented in the 2024 release; these sources do not establish its first-ever use on a Supreme hoodie.
THE CONNECTED HISTORY
In sequence.
2014 — Navy tonal. An earlier documented example.
FW24 — Black tonal. The tonal approach returns.
Earlier auction records also document Grey on Grey (2003) and Red on Red (2013). No first-ever claim.
DATES, DETAILS & REFERENCES
In the record.
2003
Grey on Grey hoodie catalogued by Christie’s.SOURCE
2014
Navy tonal hoodie documented by Dukes Archive.SOURCE
The box logo before 2024.
Supreme’s FW 2024 Box Logo Hooded Sweatshirt arrived in eight colorways. The supsupsup release record dates the US/EU launch to December 12 at $168, with Asia following on December 14. Stone and Navy use the familiar red box; Black and Dark Orange bring the box closer to the fabric around it.
Tonal has a history of its own.
Read the full story and sources at hatsandhangers.com — link in bio.
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Image credits and reference context:
Photograph: Supreme via supsupsup: https://supsupsup.com/24fw/04_sweatshirts/01/item.html
Photograph: Dukes Archive: https://dukesarchive.com/en-us/products/2014-supreme-navy-tonal-box-logo-hoodie
Earlier auction records also document Grey on Grey (2003) and Red on Red (2013). No first-ever claim.